Clothing Brands: How They Play With Our Heads

Okay, while most of my posts focus on beauty and make up products, I decided to make an exception on this one. The reason is simple; I am pissed! If you didn't know, I go on a one day shopping spree at the start of each month, managing to lose 25% of my paycheck over beauty products. But every 3 months or so, I also stock up on clothing.
My dad used to tell me that the difference between branded and non-branded apparel was just a name tag on the collar. Thinking about it now, If I was one to follow everything my dad told me, I wouldn't be wasting a quarter of what I earn over beauty products now would I? Anyways, so I was window shopping as usual in one of the high end shopping malls, just like 90% of the people that come to the malls, when I came across this...
It was love at first sight right there and then! I mean, look at that beautiful plaid sweater! Look at that awesome contrast! I had to have it, so I went in and inquired about it. After learning that the sweater would cost me $2xx, I decided to do the practical thing and left the store. Psyche! Just kidding, I actually bought the sweater on my borderline maxed out credit card.
I couldn't wait to wear it later that week at a good friend’s surprise birthday party. I didn't even take the sweater out of the packaging for fear of upsetting the holy goddess that dwelt inside my closet. I just wanted to look like the model in the picture!
So I got the sweater straightened out that day and wore it an hour before the surprise was due. Things were all well until I actually started making some body movements. Right then and there, I noticed that the sweater was a bit tight around my belly’s circumference. I tried to loosen it up a bit and then I noticed something else; I simply wasn't looking as good as I thought I would. In fact, the contrast that I saw in the clothing store was barely noticeable right now. It was as if I had bought a different sweater altogether.
As a final ditch measure, I looked up the picture of the model and compared it to myself in the mirror. Though the clothes we were wearing were the same minus the skirt, there were many other differences. For one, I wasn't nearly as tall or light skinned as the model in the picture. Secondly, I didn't have the natural cat eyes she was sporting. After a little more looking around, I realized I had fallen prey to the marketing techniques of these overpriced clothing brands.
You see, these clothing brands hire ‘beautiful people’ to wear their clothes in order to attract us. They try to paint the idea that by wearing these high priced shirts and sweaters, our figure will automatically become closer to what the people in the ad are sporting.
Now sure, the first word coming into your head is conspiracy nut, right?
Here’s an ad from a famous lingerie store:
Point proven! Clothing brands are using misleading advertisements; though on paper this doesn't qualify as a mislead, you, be the judge by yourself whether the ad is misleading or not. Till next time!

This entry was posted on Tuesday, April 1, 2014 and is filed under . You can follow any responses to this entry through the RSS 2.0. You can leave a response.

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